employer branding

Our infographic has said it all.  A majority of the top 30 companies on the Straits Times Index (STI) have fallen behind with their employer branding.
 
A company’s products and services may be of top class, but neither of these could be possible without a company’s best asset – its people.
 

Singapore is well-known for skyscrapers with giant screens that flash logos of companies which provide exceptional customer service. But how much of this consumer branding equates to how these brands perform as employers? Do these companies take hiring seriously? Are they providing the new generation of talent with satisfying recruitment experiences?
 

Employer Branding is becoming a hot topic in Asia. With competition for top talent increasing, companies know they need to do something but are not quite sure how to go about it.

On Wednesday 8th May, HiringBoss hosted one of their HR Executive Breakfast Club events at the Singapore Cricket Club. The topic being discussed was whether Employer Branding is HR’s responsibility alone, with guest speaker Rachele Focardi from Universum and HiringBoss COO Rolf Bezemer. As part of the registration process, we asked 4 survey questions to kick start the debate.

•    Is Employer Branding part of your HR strategy?

Rolf Bezemer, Chief Operations Officer at HiringBoss will be presenting at the China HR Tomorrow Summit in Shanghai next week, Thursday 25^th April 2013.

The Summit has been organised as a great opportunity for General Managers and HR Executives of German companies in China to share their knowledge and network with likeminded HR professionals.

Discussions will be based around HR 2013 – Strategies, Insights and Solutions with a great line-up of over 20 handpicked industry experts from around the Asia region. All of them have gained professional knowledge from many years of experience in the HR industry and will certainly provide attendees with valuable and practical insights.