Article by Manisha Dhalani
on 20 Nov 2013
Singapore is well-known for skyscrapers with giant screens that flash logos of companies which provide exceptional customer service. But how much of this consumer branding equates to how these brands perform as employers? Do these companies take hiring seriously? Are they providing the new generation of talent with satisfying recruitment experiences?
In order to get answers, HRBoss conducted a study on how the top 30 companies in the Straits Times Index (STI) fare in employer branding. HRBoss's researchers went through websites and application experiences of these companies and considered various factors that are likely to influence a job seeker’s impression of a company.
Here’s a sneak peek of what HRBoss gathered from the study:
View more of the findings via the infographic below.